Kenya Barris is telling an American story, can after can of soda.
In a new six-minute short film, the writer, director and producer recognized for his work behind the ABC drama “Black-ish” helps Coca-Cola showcase its broader beverage portfolio over more than a year resonate with people. half a century. The new estate, dubbed “The Best of the West End,” is made up of Barris, Omari Hardwick, Lionel Boyce, Lauren London and Nelson Franklin, as retailers running an area Adjust as times and times change. Coca-Cola, Sprite, Mr. Pibb, Sincere Youngsters and even New Coke and Tab also made appearances.
By the time the production ends, the viewer may actually feel like he or she is watching a miniseries—a miniseries made specifically for the scope of contemporary thinking.
“It's counterintuitive, but I think people do enjoy watching longer-form ads that are performed in a mesmerizing way,” Barris said in a recent interview.
The Westside legend is Coca-Cola's latest effort to remind customers that it makes a wider variety of beverages. Last year, the company debuted an ad in early 2024 created by Bears creator Christopher Storer, which depicted a giant family using various Coca-Cola products to welcome a woman's new baby. Big changes. the difference? The industrial design is intended to appear on ESPN shows and casual programming on cable television networks. Barris' work will be broadcast online and distributed to a variety of audiences on social media and television with disparate edits.
Alex Ames, director of content materials and art for Coca-Cola North America, said in an interview that the technology “increases our share and even the perception of the company and the products we offer.”
The new initiative is meant to remind customers that Coca-Cola is a “sponsor for generations,” a philosophy Barriss takes to heart. “I was able to really relate to it,” he said, and imagine “what it means to see a retailer nearby and changing, changing, changing.” During those six minutes—and the years depicted within them—{ Couples meet; family members move away; others stand out. Barris said community retailers “are a part of life. It's almost a second home.”
The trouble left Coca-Cola's art managers and archivists scrambling to find the right designs, packaging materials and promotions that would stand out at every time in the store. Ames said this often means having to provide the exact cans and souvenirs, or having to recreate the baubles from scratch.
Often, such work is more difficult than developing artistic ideas, the manager said. “You're trying to find a can of Minute Maid from 1995.”
Post Kenya Barris’ new six-minute Coca-Cola industry tells a big story first appeared in all celebrities.
